Primary crest
The primary mark for club identification, kits and official documents.
THE VÁRZEA GRANDE EC IDENTITY
OUR BRAND.
OUR IDENTITY.
The crests, colours and guidelines for representing VG consistently across every application.
EDITION 1.0 · OCTOBER 2026 · 16 PAGES
ONE SYSTEM. TWO MARKS.
VG AT EVERY TOUCHPOINT.
Secondary crest
The circular mark for avatars, icons, compact spaces and supporting applications.
Consistent use
Preserve the design, proportions, colours and clear space. Start with the files provided on this page.
FILES WITH TRANSPARENT BACKGROUNDS
Download all versions ↓CRESTS & VARIATIONS.
Full-colour versions
Positive for light backgrounds; negative for dark backgrounds. Red remains part of the design.
Monochrome versions
Single-colour alternatives for engraving, cut vinyl, stamps and processes with limited inks.
BRAND COLOUR PALETTE
COLOURS THAT REPRESENT US.
Black and red are the primary colours. Sand and burgundy support the identity; white provides contrast.
Black
#000000Primary colour. Crests, text and contrasting backgrounds.
- RGB
- 0 / 0 / 0
- Pantone
- Process Black C
Red
#FF0000Primary colour. Brand details and communication accents.
- RGB
- 255 / 0 / 0
- Pantone
- 185 C
Sand
#EFDEBASupporting colour. Light backgrounds and clear space.
- RGB
- 239 / 222 / 186
- Pantone
- 7506 C
Burgundy
#9B3233Supporting colour. Club backgrounds and website highlights.
- RGB
- 155 / 50 / 51
- Pantone
- 201 C
White
#FFFFFFSupporting colour. Open areas, contrast and negative versions.
- RGB
- 255 / 255 / 255
- Pantone
- Substrate or white ink
Print references & colour notes +
Use HEX/RGB on screens and the Pantone reference or CMYK values appropriate to the printing process. Check the supplier's proof before production.
The source file lists RGB 150/50/51 and HEX #9B3233 for burgundy. This edition standardises digital use on the supplied HEX value, which equals RGB 155/50/51.
For sand, the CMYK 5/11/29/100 listed in the source file does not match the light swatch. Use Pantone 7506 C as the reference and convert using the print profile. Page 16 of the Portuguese guide explains these criteria.
APPLICATION GUIDELINES
GIVE THE BRAND SPACE.
xClear space
Use x = 1/8 of the mark's width. Leave at least 1x of clear space on every side, measured from the outer edge of the artwork.
Recommended minimum size
Primary: 25 mm tall in print or 64 px digitally.
Secondary: 18 mm in diameter or 48 px. Favicons and compact icons use the dedicated vector file.
Contrast & backgrounds
Choose the version for legibility. On photographs, use a uniform area or a backing panel. Preserve the complete circle and transparency in avatars.
PRESERVE THE ARTWORK
WHAT TO AVOID
- Stretching or tilting the crests.
- Replacing the colours with shades outside the palette.
- Cropping, separating or redrawing elements.
- Adding shadows, outlines or effects.
- Placing text or partner logos inside the clear space.
- Adding a square background to the circular icon.
SUPPORTING TYPOGRAPHYSTRENGTH IN HEADLINES.
STRENGTH IN HEADLINES.
CLARITY IN TEXT.
OUR CITY.
OUR CLUB.
One identity.
Many stories.
The same passion.
Supporting typefaces adopted for this edition, in continuity with the website. Lettering within the crests remains part of the vector artwork and must be preserved.
READY TO READ AND USETAKE THE BRAND
TAKE THE BRAND
WITH YOU.
The kit contains eight variations in SVG and transparent PNG, the four original logo PDFs, the colour reference and the guide. The PDF documents are in Portuguese.
Brand guidelines (Portuguese PDF)PDF · Portuguese · 16 pages · Edition 1.0Complete brand kitZIP · Crests, variations & references
Before production, check the version, colour, proportions, clear space, size, sharpness and supplier's proof.